skip to content

Lux Chosen by Western Folklife Center to Develop New Website

National Cowboy Poetry Gathering event producers to refresh brand, online technology

January 4, 2005 - Elko, Nevada

Today Lux, a Seattle- and London-based online design, development, and documentation company, announced that it has been chosen by the Western Folklife Center (WFC) to assist in re-branding and website-development efforts to begin early in 2005. The not-for-profit center, located in Elko, Nevada, is dedicated to enhancing American life through the experience, understanding, and appreciation of the diverse cultural heritage of the American West.

Lux will work with WFC to create a new brand and identity, implement a new website design expanding the rebranding effort into the online world, and integrate content management solutions for the site's forums, polls, and email newsletters.

"It is a great pleasure to be working with the Western Folklife Center on this project," said Lux Vice President and Creative Director Ben Thompson. "All of us have been following Western Folklife's premiere event, the National Cowboy Poetry Gathering, for years via NPR, and we're excited to be able to assist the WFC in its ongoing mission."

In pursuing its work, the Western Folklife Center is sensitive to the rich, varied, and layered identities of the peoples of the American West. Although the Center has historically focused on the stories, poetry, music, and crafts of ranching culture, its broader mission is to honor and preserve the expressive life of diverse occupational, tribal, ethnic, generational, and spiritual traditions.

Lux is an online design, development, and documentation company based in Seattle and London. Lux clients include Microsoft, PEMCO, T-Mobile, Tommy Bahama, IDX, Valley Medical Center, Akamai Technologies, the Alaska Seafood Marketing Institute, and Rabanco.

For more information about Lux, please contact:
Jayson Jarmon
206.328.9898
Contact Us

In Other News
SharePoint will help us better collaborate with our partners conducting HIV/AIDS clinical research throughout the world. Lux has provided the expertise to get this project underway. - Alissa Johnson,
Fred Hutchinson Cancer Research Center
Our new website generated business opportunities within days of going live. It represents us well and we are very pleased with the end result. - Mary Abdian,
The Macabe Associates
HomeStreet has made it a priority to leverage the Internet to build brand awareness and drive traffic to our website. Search marketing can be complex and time-consuming, and we couldn't have achieved the great results we've seen so quickly without the SEO expertise at Lux. - Richard Bendix,
HomeStreet Bank
Lux is a great partner. They took the time to learn our business and helped us produce a best-in-class website on time and on budget. They will continue to be a great resource for Onvia. - Michael Balsam,
OnVia
Lux delivered a wonderful product, on budget, and ahead of schedule. They hit the ground running with excellent ideas and overall project support. - Kelley Miller,
PEMCO
Responsive to our needs, Lux was technically proficient at problem-solving and very accessible to us throughout the redesign. I look forward to working with them again! - Kelley Miller,
PEMCO
We chose to work with Lux because of their deep and broad experience in Internet and website development. - Elon Gasper,
VizX Laboratories
Lux understands the needs and market concerns of bio-technology organizations, and has the strongest record working specifically with life science companies in the greater Seattle region. - Elon Gasper,
VizX Laboratories
Lux is great to work with: the quality of their service and work product is very high, and their people are open and accessible. - Villette Nolon,
NetReflector
Their ability to take our business objectives and very quickly come up with a graphic design that communicates our message was exceptional. This is critical because we depend very heavily on our Web site to generate leads for our sales team. - Villette Nolon,
NetReflector
Thanks a million for all that Lux did to help make the Third Annual Expo a huge success! - Sue Schultz,
Amgen
Lux was able to work with us to produce an extremely professional and well-designed site on a short timeline. - Jeanne Chowning,
Washington BioTech Forum
I was impressed with the high quality of service Lux provided and the responsiveness they showed to our needs. Every aspect of the production of our new Web site was thoughtfully conceived, carefully managed, and clearly communicated. - Jeanne Chowning,
Washington BioTech Forum
We now have a site that really reflects who we are as an organization! - Jeanne Chowning,
Washington BioTech Forum
We are looking forward to working with Lux both as a design firm and a technical consultancy. - Craig Wright,
Washington BioTech Forum
The design work Lux provided was instrumental in securing our contract with Burlington Northern. The clean, contemporary design sets us apart from our competition, and I look forward to working with Lux on other projects in the future. - Randal Southam,
TriVenture
Lux has helped us crystallize a new online image. - Sheila Hanson,
Valley Medical Center
We appreciate Lux updating and improving our underlying online systems -- on time and on budget. - Phil Perry,
Valley Medical Center