T-Mobile Online Tours
T-Mobile chose Lux to create online “tour” animations for several of its products and services including T-Zones, WAP phones, camera phones, and text messaging.
The lifestyle-oriented Flash animations are pre-sale marketing pieces designed to highlight new product features.
Lux conceptualized, scripted, illustrated, and animated the tours, providing end-to-end integrated creative and technical services as an extension of the T-Mobile marketing group.
Lux continues to work with T-Mobile developing online marketing materials for several other new products and services.
Based in Bellevue, Washington, T-Mobile USA is one of the fastest growing wireless service providers in the country, serving more than 8 million customers. T-Mobile International is the wireless subsidiary of Deutsche Telekom AG.
