Microsoft SFU

Lux designed and produced the marketing campaign for one of Microsoft’s most strategic interoperability services: Services for Unix (SFU) 3.5.

Lux created the overall look and feel for the materials, and extended this design to the packaging, marketing materials, and national magazine advertising for this important initiative.

The print advertising campaign included a double-page advertisement and technical white paper packaged with an SFU 3.5 disk. Lux also created marketing kits that included white papers, case studies, partner one-sheets, and a marketing kit folder.

Lux project management also coordinated the production and fulfillment of the initial run of 70,000 compact discs, sleeves, and marketing giveaways for the Linux World NYC show.

Lux managed all print production and shipping logistics for this project and works with Microsoft and its corporate partners to supply customized versions of these materials on an ongoing basis.