Alaska Seafood Marketing Institute Promotional Content

When the Alaska Seafood Marketing Institute (ASMI) wanted to get the word out on the Web about Alaskan seafood products, they turned to Lux for timely and interesting content that would engage consumers.

ASMI — a partnership between the Alaska seafood industry and the State of Alaska — turned to Lux for end-to-end site development, from initial content to final implementation in their campaign to promote Alaskan canned salmon.

The Lux team assembled recipes for delicious salmon dishes, created text featuring the benefits of Omega-3 fatty acids in the diet, and invited consumers to substitute salmon in their own favorite seafood dishes.

The ASMI mission is to increase the worldwide consumption of Alaska Seafood and promote the quality and superiority of Alaska seafood products. Lux has worked on a number of Web marketing initiatives with ASMI and its partners.