AOL Tegic Websites

For Tegic, Lux built two new Web sites that include interactive games and multimedia lessons to help customers discover and use T9, a predictive text-messaging technology that is available on nearly every mobile phone in use today.

Tegic is a wholly-owned subsidiary of America On Line and is the industry leader in predictive text messaging for mobile devices. Tegic engaged Lux to design, develop, and build two new Web sites.

The Tegic site needed to support companies that make, sell, license, and distribute devices. The T9 site had to convince a young, technology-savvy audience that the Tegic T9 Text Input Solutions product makes text messaging easy and fun.

Lux’s Web site development team crafted sites that spoke to these two different audience types in their own languages. The Tegic Web site got a streamlined new design and straightforward navigation.

The T9 Web site was enlivened with engaging and fun interactive games and tools.

Both Web sites benefit from a thorough information architecture analysis, newly developed content, beautiful graphic design, and sensible navigation.

T9 goes a step further, providing interactivity: Users can experiment with the text-messaging software on the site. Brief instructional multimedia lessons serve up interesting and easy-to-follow tutorials.

Lux continues to work with AOL on updates and improvements to its Web sites.